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Like many employers in today's competitive labor market, a manufacturing company was struggling to attract qualified job candidates and generate enough applications to fill a large number of open positions. Traditional recruiting methods, including online job boards and employment websites, were not producing the desired results.
The company needed a new approach that would expand its reach, increase awareness among potential candidates, and drive more qualified applicants into its hiring pipeline.
Increase the number of qualified job applications
Improve employer brand recognition
Raise awareness of the company's employment opportunities and benefits
Expand recruitment efforts beyond traditional job boards
Think Patented developed a cross-channel recruitment marketing campaign designed to connect with prospective employees across multiple touchpoints.
Rather than relying exclusively on online job postings, the strategy combined targeted direct mail with digital advertising, social media reinforcement, website visitor identification, and online retargeting. This integrated approach helped the company stay visible to potential candidates and re-engage individuals who expressed interest in employment opportunities.
The goal was to increase awareness, drive more candidate engagement, and create a larger pool of qualified applicants.
The recruitment campaign began by identifying potential job candidates living within a 30-mile radius of the manufacturing facility. Think Patented then deployed coordinated print and digital outreach efforts to maximize visibility among prospective employees.
Geographic targeting of local residents
Direct mail recruitment campaign
Website visitor identification
Digital follow-up advertising
Social media advertising
Audience matching and retargeting
Performance monitoring and campaign reporting
The campaign generated significant exposure among prospective candidates:
31,617 direct mail pieces mailed
95.91% mail delivery rate
208 potential recruitment leads identified
30,251 digital ad impressions
119 digital ad click-throughs
964 social media ad impressions
40 social media click-throughs
4,561 audience-matched ads delivered
3,777 unique visitors reached through social retargeting
By combining direct mail with digital recruitment tactics, the company expanded its reach well beyond traditional hiring channels.
Within the first 30 days, the campaign delivered strong recruitment results and continued generating applications beyond the initial reporting period.
477,313 views by potential employees
15.09x more impressions than traditional direct mail alone
178 interviews conducted
148 completed applications received
22 new hires
The campaign not only generated substantial candidate engagement but also helped the company successfully fill positions while maintaining a cost-effective recruitment process.
Recruitment marketing is most effective when employers can reach candidates where they spend their time, both online and offline.
By combining direct mail with digital advertising, social media engagement, audience matching, and website visitor identification, Think Patented helped the company connect with prospective employees throughout their job search journey. The campaign created repeated exposure to employment opportunities, strengthened employer brand recognition, and encouraged more candidates to take action.
Most importantly, the integrated strategy generated measurable hiring results while requiring minimal day-to-day involvement from the client's team.
Whether you're hiring for manufacturing, logistics, healthcare, skilled trades, or other hard-to-fill positions, Think Patented can help you reach more potential candidates through integrated recruitment marketing strategies that combine direct mail, digital advertising, and targeted audience engagement.
Let's create a recruitment campaign that helps you find the people you need.